CLIENT: PANGA | BRANDING | PACKAGING
Panga believes that adding a bit of desi to anything makes it better. So they took established beverages and made them better, by adding a desi twist. It encourages the audience to challenge what they see around themselves. India is changing and we have the power to change it for the better. Just add a little bit of a twist to something old and make it new. Challenge what you see, challenge what you hear in the news, on social media and in your surroundings.
These are the pangebaaz characters we designed for this revolutionary drink.